So…
Since next week at this time we’ll be in Ontario, California, I thought it time to show you what we have in mind for our display this year.
You might remember that we made some HUGE changes to our display for the International Quilt Festival in Houston and since it was such a successful show for us, we’ll make a few minor tweeks and try it out in California next week!
First off— Here’s the layout we’ll be using!
This layout is actually very similar to the Houston Layout. Similar except we’ll have a slightly different grouping of fabrics with us for this show, and this will be the very first time we’ll be showcasing our discounted pattern-specific supply kits!
This is the way we displayed our supply kits in Houston. We had previously decided to keep our Kits behind the counter since we didn’t really want to take a chance on too many of these “walking away” from our booth. Instead, we placed these handtags where our customers could see them and check out exactly what they would be receiving in each Kit and what the discounted savings was!
And here’s a full-frontal view of our how our booth should look when its all set up. We’ll have a slightly different selections of fabrics of course, but you can see how the Supply Kits are “front & center” and that the fabrics are prominent as well. You might also notice how few individually packaged notions we bring with us now. We’ve found that the overwhelming majority of our customers prefer to buy their hardware and such in our Supply Kits, especially since thye’re priced right! 🙂
So… can we expect to meet up with any of you while we’re there? I’m a little nervous about how my surgical leg is going to hold up for the week as I expected to be further along in my recovery than I am now. The show management did find find me a counter-height stool to use for the week as this should help me get my weight off my leg some and and maybe that will help? Anyway, if you do come to the Show, do stop by and say hello! we’ll be in Booth #1310, just like last year. 🙂
And now…. it’s YOUR turn!
And remember, we love reading your comments and answering your questions too, so please feel free to leave either or both in the space provided below.
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Honestly, at the Houston quilt show I thought you were very closed off. Since all the merchandise is so close to the traffic, I couldn’t even get close enough to look at it. So I just walked on. Sorry.
The show was VERY busy… as busy as I’ve ever seen it!
If you ever do a show in the north east I’d love to stop by. Perhaps you would consider becoming a vendor at the Genesee Valley Quiltfest in 2021. It’s a very popular show and I best your items would do very well there. Hope you can come.
Thanks for the info Diane and it would be just wonderful if we could do all of these shows that get recommended to us. I’m sure they’re all fun! But it really is quite expensive to do a show. There’s LOTS of expenses. Heck some shows actually charge us for a wastebasket! And then there’s the travel expense and travel time , not counting the fact that when we’re on the road at a show, we’re not in the studio working on new products and designs!
So… long story short, we only mobilize to a few shows where we know theres a really good chance the time away from home and work will be reasonably offset by a decent profit margin, which generally means that we only do 4-day shows that have attendance records that indicate at least 40,000 attendees. I hope you understand. Perhaps I’ll do a blogpost at some point delineating the expenses involved with these shows. I’ve got a good feeling it would be a real eye-opener for most! 🙂 Thanks again for taking the time to reply and for the suggestion!