PPC7- A Likely Cover Story

(This post is part of a continuing series focusing on the development of a new handbag pattern from its initial conception to it’s release.)

So…. lately we’ve been talking a lot about which one of our Guardian samples we’ll place on the cover, and I want to thank everyone for all the amazing input we’ve received. As you can imagine, choosing the cover bag is a REALLY important decision, but you know what? It might surprise you to know that my final cover bag choice is sometimes NOT the bag I “LIKE” the best. Why? Here’s some of the reasoning that goes into our final choice.

Here’s the criteria we generally use to guide our choice; 

1) Is it eye-catching? You may think this goes without saying, right? But think about it this way. Once this pattern goes out to stores, it’s going to be displayed in very “noisy” places, and I’m not talking about the music that’s being played, or the clientele that shopping there. I mean that the pattern display area is generally a visually “noisy” place, so it’s in our best interest to choose a cover bag that stands out in a crowd, and while that can be different with every pattern, most times (at least for us) it’s the design itself that does the standing out. So with this in mind we want to choose the right combination of exterior color and print to best showcase the features that make this particular design different and special.

2) Does it “look” like one of our patterns? This is actually trickier than it sounds. We certainly want there to be continuity between our individual patterns. We want our pattern covers to “look” like a StudioKat Designs cover. When a customer tells us that they knew a new pattern was ours the very second they saw the cover bag, then we know we hit the mark. On the other hand though, we don’t want to be so formulaic that every bag has the same cookie cutter “look” because then the customer might think, “Hmmm… I’ve already seen that… done that… etc.”

3) Is the “color story” new or used? We all have our own “go-to” color combinations, don’t we? and it’s no secret I like to use black & white prints, and stripes and dots in my work. But since the background colors on our pattern cover are derived directly from the cover bag colors, I make a very conscious effort to consider this not only as I choose our cover bag, but even as I choose fabric for all of our design samples. (Let’s face it, if I didn’t, ALL of our covers would be black and purple with a little green thrown in for good measure!)  {grin}

And now… it’s YOUR turn! 
 What you think of the cover. Did we get it right?
And… when you start a new project, 
what are YOUR “go-to” colors?
  We actually LOVE comments, so we invite you to leave yours in the space provided below and stay tuned for our next post in this series when our new design continues to develop! 
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28 Comments So Far, You're Next!

  1. super excited to receive my pattern in the mail! i love “MAKING MY CREATIONS MY OWN”.

  2. I love it. I’d buy the pattern in a minute, for me, and for my dil who is going to get a concealed carry permit (or already has done it)

  3. It’s surely adorable, and the cat fabric is SO YOU!! 😉

  4. I love it! Can’t wait for it to be available! 😀

  5. I love it, the colors are very “Springy” looking. Of course it doesn’t hurt that I love cats, so this definitely draws my attention.

  6. Great bag love the cat material.

  7. LOVE it, when can I order the pattern? Do you offer pre-release sales?

  8. I love the cover except for one thing, the font used for the title – looks odd with the cuteness of the cover photos, just my take. Congrats on another lovely bag! >^..^< Ani in Wilmington

  9. Love it!!!! I usually am drawn to patterns with cats so I LOVE the fabric you used!!! Can’t wait to buy it!

  10. Love it. I really like the fabric on this one. Catches my eye right away. I can’t wait for it to come out.

  11. I think it’s absolutely perfect!

  12. I think it’s really well done for wide appeal. The colors shout “Spring”, in keeping with the release date; the name and the font speak of security, and the prints promise giggles and fun. It’s a winner!

  13. The cover does all it should do. It’s eye catching, shows the details, and is a good mix of business and fun. I really love that its fat quarter friendly. Can’t wait to order it!

  14. I’m impressed that you got so much information on such a limited space – and in such readable fashion. 🙂 MaryB in W-S

  15. It looks great however I think the background robs the purse for attention. A more plain background would be better than the woven chair. Just my opinion and since it is free it ‘ain’t worth a hoot. 😉

  16. Love it! It gives a good view of the purse, has a fun pattern on the purse itself, gives good details and is very similar to the rest of your products. Can’t wait ti get it and make one!

  17. love & and want one

  18. Sure keeps up with the times. I love the cat material, looks very nice. We don’t really have to conceal our guns here in this state. But with today’s happenings, you never know. Good job.

  19. Looks great! Will you be offering the fabric, too?!

    • I’m so glad you like it Patti, but I really dont deal in fabric. The original post for this particular sample lists some great sources for this fabric though
      🙂
      You might check there?

    • I love it! As a cat lover, too, what else could I say!! It’s the perfect light hearted cover for a bag that has sometimes had a very heated discussion around it! When will we be able to buy it?

  20. This is the right one! The illustration really pulls you in, the colors are spot on and it is cohesive with the line. I love that the cover colors are clear but muted to allow the fabric to fully show the pattern details. The Fat Quarter Friendly prominently displayed would catch me up for sure. Many of us have lots of fat quarter novelties which would make the pattern purchase more appealing- a thrifty use of stash in this cost conscious time. The only thing I missed was the second view on the back cover showing an alternate fabric feel for versatility. This cover will sell well.

  21. I like it! It certainly catches my attention.

    The only thing I might add is a graphic at the end of the concealed carry description (where the handgun picture is) showing a few of the items listed grouped together, say passport, camera, prescription bottle. Since you got so many upset emails about the concealed carry, it’s apparent some folks need the actual pictorial showing how other items can be hidden there as well. Then again, it probably wouldn’t increase sales significantly.

    Wonderful job; great-looking bag — especially for concealed carry!

  22. I have been waiting very impatiently for this pattern release. But, if this was what I saw in a store on the rack I would probably never buy it. It just doesn’t look appealing to me. Maybe it is the cats. I love the colors but I am very visual and I have a hard time seeing it in other fabrics just by looking at the picture on the package. I am still going to buy the pattern because I have seen it made up several ways while following your design process.

  23. I like it. The front catches my attention. From the picture here the information on the back doesn’t look to readable set against the background. I suspect it is much clearer on the real package.

    I don’t have any real “Go To” fabrics for new projects; it all depends on the project and if it is for a specific person.

    Susan

  24. The Guardian and the cat fabric are so opposed to each other that it makes you look twice. I would stop and read the ALL the information. The cat fabric might not be what I would choose, but it shows that another border fabric would be ideal. Then, of course, I would buy it….as I believe most people are able to consider their own uses for options they would not use.